When I like a brand I always stick with IT and get super excited when a new product launches. With IT Cosmetics, I’m always impressed with their new products. I also have to say that the brand founder, Jamie Kern Lima, is such a wonderful inspiration.
The first time I went to an IT Cosmetics event (remember events? God, I miss those!!) it was the summer of 2018. So many people were there having such a good time at a NYC rooftop where the event was held. Luckily, there were makeup artists there to help match you with the brand’s new CC+ Cream. I am awful at picking the perfect shade of foundation, so I was glad someone lend me a hand. After the application, I thought wow, this stuff is good! And it’s been a pretty love affair since.
A few months ago I was sent their new foundation and brow product. Here’s what I think:
Your Skin But Better Foundation + Skincare
When it comes to foundation, light to medium coverage is my go-to. I like it to be easily blendable, dewy, and airy, if that makes any sense. Bottom line: I do not like that heavy, cake-y feeling on my face. With this foundation, I think it hit all of the marks. I have super dry skin, and the hyaluronic acid helped keep my skin hydrated. The cool thing about this product is that apart from seamlessly covering up imperfections, it also has skincare benefits that also include aloe vera extract and vitamins E and B5. I wear the shade Medium Cool 34. FYI finding your shade on their site is so helpful!
Brow Power Filler Eyebrow Gel
IMO a face is not complete without doing something to your eyebrows. Brushing them or adding some kind of product is key. I like using a pencil to trace the bottom of my brow and then I follow with a soft pomade to add some definition. I’m all about the brushed up or the soap brows bushy look and this brow gel can help you achieve that. The coolest part about this gel is its unique brush that has tiny tips that help shape and add tint to your brows. (And the brush actually feels kind of nice!) If you’re looking to add tint and shape to your brows in a subtle way, than this is IT. Just remember to remove any excess from the brush before you apply. If you have to go in multiple times to get your desired look than that’s okay.
Have you tried IT Cosmetics? What’s your favorite product from the brand?
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